Yupop
Or how to move into B2B with a pop
/Yupop
#SocialMediaStrategy #ContentCreation #GraphicIdentity
Launching Wallapop’s e-commerce platform
Wallapop wanted to move from a B2C to a B2B model by launching an e-commerce platform for its professional users. The challenge was clear: introducing a new product into a well-established market without sacrificing the brand's approachable and personal essence.
/Challenge
/Strategy
We crafted a concept with three core objectives: explain the product, communicate its main benefit, and reinforce brand name retention. Thus, we introduced Yupop with the claim "Crea tu tienda online en un pop," leading the strategy in social media and content strategy to promote and position the product within the market.
Social media strategy
Content creation
Graphic identity
