Aurea Dicta by Miquel Barceló
/M.Barceló
#GrowthStrategy
Launching the first art e-commerce
The art world had, up to then, known only one single sales channel – galleries. However, this changed when Miquel Barceló chose to digitally present his interpretation of Aurea Dicta, thus marking the first artwork to be exclusively sold through an e-commerce platform. And this required a special launch to match the event.
/Challenge
We meticulously devised and implemented a growth strategy to attract and convert precisely segmented potential buyers. We documented the entire creation process of the artwork through a series of content pieces originating from the artist's studio in Paris. This resulted in a perfectly synchronized launch, aimed at delivering a truly distinctive shopping experience.
/Strategy
Growth Hacking
Content Strategy
Content
E-commerce
Communnity segmentation
