Empowering the Rooftop Revolution

/Tesla

#BrandStrategy #Creativity

Launching Tesla Powerwall in Spain with Holaluz

In 2023, Tesla wanted to introduce the Tesla Powerwall battery in Spain, a country where sunshine is never in short supply. The company was looking for the right formula to do so, recognising Spain's significant solar energy production capacity along with its burgeoning environmental awareness.

/Challenge

We brokered a connection between Tesla and Holaluz, the local sustainable energy company at the forefront of the Rooftop Revolution. This partnership entailed a strategic collaboration between the two brands, marked by creative and commercial activations that made a significant impact on the market.

/Strategy

  • Brand Strategy

  • Partnership 

  • Creative campaign

  • Sales campaign

  • Social and PR Strategy

/Action

/Spot

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