Greatness platform
/Allianz
#BrandStrategy #Creativity
Defining the brand role and narrative of Allianz in Spain
Amidst the proliferation of "low-cost" insurance options, the world's leading insurer offers a premium product with a strong brand presence and robust communication capabilities. However, it finds it hard to create impactful connections with its communities.
/Challenge
We created a transversal narrative centered on the concept of Greatness, translating the brand's global vision into a relatable story for our communities. In doing so, we established the brand's role and, from its perspective, ensured consistency and coherence in all of Allianz's actions across various assets, channels, and target audiences.
/Strategy
2 joint workshops
4 communities researched
Brand Strategy
Brand Narrative
Creative campaign
