Growth Hacking
/ScalaDei
#BrandStrategy #GrowthStrategy
Helping this exclusive Priorat winery refocus its business during the pandemic
The pandemic closed the doors of the restaurant business, a key client for the renowned winery Scala Dei. This winery, the birthplace of Priorat wine, found itself facing two unexpected challenges: the digitalization of its business and a shift towards focusing on the end consumer.
/Challenge
In a matter of days, we built a digital growth strategy to boost sales to end consumers. We segmented our key audiences and developed various hypotheses for potential conversion strategies, which we then tested, seamlessly integrating creativity with data. We optimized the most efficient conversion pathways and began to successfully deliver the finest Priorat wine to every home.
/Strategy
Community segmentation
Growth hypothesis
Customer journeys
Test & learn
Optimization