Si tu hi creus, nosaltres t’hi portem
/Abacus
#BrandStrategy #Creativity
Recalling and reinforcing Abacus brand philosophy
In the face of emerging trends aiming to revolutionize educational models, Abacus found it necessary to rekindle and strengthen its innovative vision of learning. This vision, a fundamental aspect of its core identity, gained significance within the current landscape and required renewed articulation.
/Challenge
Abacus has always championed experiential learning, viewing curiosity as the driving force and education as a boundless endeavor. Within this philosophy, we created the concept, "Si tu hi creus, nosaltres t’hi portem," and extended it across all touchpoints of the brand. We integrated part of our team with that of Abacus to provide comprehensive support from within the brand.
/Strategy
/Action
Culture map
Meaning map
Brand Workshop
Brand Manual
Creative concept
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