Local Changers
/eAgora
#BrandStrategy #Creativity
Taking local communities to the next level
eAgora is a digital platform for the creation and activation of micro-local communities. In a globalized world, where distance is no longer a barrier, how can we convey the importance of reconnecting with those closest to us?
/Challenge
By studying trends such as localism, the return to rural areas, and the revaluation of one's roots, we identified a social movement that championed rebuilding connections with our immediate surroundings. Under the concept of 'Local Changers' we devised and executed a brand and communication strategy to introduce this novel proposition to a multitude of small communities.
/Strategy
Culture map
Trend study
Brand Manual
Creative Concept
Growth hacking
Customer journey
Creative activation
