Decoding the Spanish bank system
/Experian
#GrowthStrategy
Decoding Spanish banking for a leading global financial company
Experian, one of the world's leading credit companies, wanted to enter the Spanish market. To do this, they needed to gain full understanding of how Spaniards interacted with the economy, banking, and finance.
/Challenge
How could we convey Spain’s relationship with finance to the international team? We delineated four major consumer segments to reflect the diverse market segments and identify common but very different consumer insights. Through this cultural exploration of the country, we created product prototypes that addressed key consumer and market needs.
/Strategy
Trend study
Cultural tensions
Local insight
Community segmentation
New opportunities