Making boilers sexy

/Baxi

#BrandStrategy #CommsStrategy

A shared journey to make boilers sexy

How do you generate meaningful conversations around a product that you only remember when it breaks and is typically hidden away in our kitchen or boiler room? By pushing the brand to break through the sector's barriers.

/Challenge

For over a decade, we've been leading the brand and communication strategy for Baxi. Our approach involves identifying relevant activation angles, such as bridging the gap between engineering and society, advocating for new models of energy transition, and actively participating in the feminization of a predominantly male-oriented industry.

/Strategy

  • +10 years

  • Brand strategy

  • Comms strategy

  • Creative concepts

  • Inhouse teams

  • Sponsorships

  • Social impact projects

/Action

  • Sponsorships

  • Brand Strategy

  • Trainings

  • Actions

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