A great transformation begins with great goals
/Allianz
#BrandStrategy #OKRs
Supporting the marketing team of the world's leading insurer
Allianz embarked on a digital transformation challenge aimed at pivoting its business model towards a more autonomous and knowledgeable end customer, one less reliant on intermediaries. This new focus required a team aligned around a transformative vision.
/Challenge
We proposed a cultural shift in the marketing team: a more strategic, integrated and transparent way of working. To achieve this we implemented the OKRs methodology, setting goals for 10 years, 3 years, 1 year and quarterly. To ensure their progress we established a bi-weekly metric tracking system.
/Strategy
/Action
2
years
180
objetives defined
4
integrated teams
30
people trained
80%
of goals achieved
