La Revolución de los Tejados
From a startup to a social movement
/Holaluz
Since the early days of Holaluz, we've been their strategic and creative partner, helping shape, grow and drive the brand.
#BrandStrategy #Creativity
Strategy and creativity to turn a local startup into a leading brand
In 2010, as global environmental awareness was on the rise, society in general was beginning to envision models aimed at addressing pressing environmental challenges. Simultaneously, in Barcelona a startup hotspot, Holaluz, emerged as a novel venture with a distinct purpose: to enter and revolutionize the energy sector.
/Challenge
We built an identity that mirrors the brand's unique value proposition. Via ‘La Revolución de los Tejados’, we developed a narrative emulating the language of a movement, one that resonates ideologically with its communities. As a strategic and creative partner, we provide ongoing guidance, advising, and establishing key figures within their teams to propel their evolution over the years.
/Strategy
/Action
+10
campaigns launched
30
people trained
5
in-house professionals
+70
OKR’s reached
+10
years
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“Bajo la luz perfecta”
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Tesla Partnership
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Brand Manual, Brand Book & Style Guide
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Brand Narratives
